What percentage of the jeweller’s business is dedicated to custom jewellery: small percentage, about equal focus between custom and ready-made, or 100% custom?
Are the staff certified by a third-party, international gemological organization?
Is the manufacturing process outsourced? If so, why?
How much experience does the designer have? The stone setter?
How many years of experience does the custom jeweller have? Does he have an informative website? Testimonials? How long hae they been in business for?
Ask your friends and co-workers if they have purchased custom jewellery.
Does the custom jeweller work by appointment? What services and post-purchase support does he provide?
What does the custom jeweller stand for? Does he compete on just price? Will he cater to your price range?
Most importantly, what does the custom jeweller’s portfolio look like? Can he show you dozens of different designs, concepts, finished work, experiences, and collaborations?
